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ARTICLE · 16 NOVEMBER 2022

Google Analytics Kararlari Çerçevesinde Kişisel Verilerin Aktarimina İlişkin Güncel Gelişmeler

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Günümüzde dijital mecralarda kullanıcı takibi, veri analizi ve benzeri yöntemler ile şekillendirilen pazarlama stratejileri, pek çok şirketin büyüme ve etki alanlarını genişletme yönündeki...

TurkeyPrivacy
Tuğçe Gelir
Tuğçe Gelir
İlayda Süer
İlayda Süer
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ÖZET

Günümüzde dijital mecralarda kullanıcı takibi, veri analizi ve benzeri yöntemler ile şekillendirilen pazarlama stratejileri, pek çok şirketin büyüme ve etki alanlarını genişletme yönündeki hedeflerini gerçekleştirme bakımından önemli bir basamaktır. Söz konusu pazarlama stratejilerinin temelini ise genellikle kullanıcı verileri oluşturmaktadır. Öte yandan kullanıcı verilerinin 'kişisel veri' hukuki niteliğini haiz olması halinde, ilgili yöntemlere başvuran şirketlerin kişisel verilerin korunmasına ilişkin mevzuat düzenlemeleri kapsamında yasal yükümlülüklerinin ortaya çıkması ve bunların usulüne uygun şekilde yerine getirilmemesi halinde ise caydırıcı yaptırımlarla karşı karşıya kalmaları söz konusu olabilmektedir. İşbu makalede, Amerika Birleşik Devletleri'nin gözetim yasalarına tabi olan Google LLC'nin sunduğu Google Analytics hizmetinden faydalanan şirketler hakkındaki güncel kararlara ve gelişmelere yer verilmiştir'

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