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ARTICLE · 25 APRIL 2025

Bold Moves In Data Security: Key Recent Decisions By Regulatory Authorities

The Advertising Board imposed sanctions on an online shopping platform operated by a retail company offering installment sales, concerning its "User and Privacy Agreement".

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  • The Advertising Board imposed sanctions on an online shopping platform operated by a retail company offering installment sales, concerning its "User and Privacy Agreement". Upon examination, it was determined that the clause stating, "The user consents to the sharing of their information with the site for the purposes of providing personalized advantages, sales marketing, and any similar communication activities," effectively deprived consumers of the ability to provide genuine, voluntary consent. The investigation revealed that users were pressured into accepting targeted advertising and marketing practices and were not given the option to refuse such activities, thereby restricting their freedom of choice. Furthermore, the Board highlighted that consumers lacked the ability to withdraw their consent, deeming the practice an unfair commercial activity and ruling for the suspension of the site's operations.1

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