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ARTICLE · 16 SEPTEMBER 2024

Market Intelligence Thought Leadership Award Winner

Navigating The Evolving Green Landscape: Global Challenges And Strategic Choices

The adoption of the 2015 Paris Agreement, backed by broad international consensus, has elevated the importance of addressing climate change to the forefront of the global agenda.

TurkeyEnvironment

Executive Summary

The adoption of the 2015 Paris Agreement, backed by broad international consensus, has elevated the importance of addressing climate change to the forefront of the global agenda. Prominent global actors such as the EU and the USA have been enacting significant policy measures focused on reducing emissions and promoting sustainable economic models. However, global efforts to reduce emissions face considerable obstacles, indicating that the transition to low-carbon economies will likely occur gradually over decades rather than as a rapid, widespread transformation.

Within the complex landscape of this multi-decade transition process, private sector companies find themselves at crossroads, facing critical decisions that go beyond profit, influencing both their environmental impact and competitive positioning in an increasingly climate-focused world. To strategically navigate the transition, companies are presented with two main strategies: "Green

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