Green Or Simply Greenwashing?

Advertisers frequently integrate environmental claims into their advertisements and promotions to portray their products and services as eco-friendly or green, and to shape consumers' perception of their positive environmental impact. This is particularly influenced by the growing environmental consciousness among consumers and advertisers. However, to prevent advertisements that may be false and misleading to consumers, exploit their environmental sensitivity, and potentially lead to unfair competition among competitors, detailed legal regulations regarding the use of environmental claims need to be established. This way, the protection of consumers and the prevention of fair competition among advertisers can be ensured.