In the last years in Tanzania, gaming never really had much
coverage as a serious investment. The industry was still shrouded
in the misconception of being filled with illegal money, an
elaborate scheme for money laundering and generally a means of
luring unknowing punters and taking their money. This perception is
changing since Sportpesa entered the market almost a year ago and
successfully launched its sports betting product in Tanzania.
Sportpesa has invested significantly in the two major football
teams in Tanzania – Yanga and Simba. It is currently
employing many young Tanzanians and training them in understanding
the gaming industry. It has positioned itself as a serious investor
in this sector thus causing people to look at gaming differently
namely as a sector which, if managed correctly, can contribute to
the economy positively.
