For the first time, on 4 February, 2021, the High Court of
Tanzania (Commercial Division) has issued a decision concerning the
protection of well-known trademarks, against infringing company
names registered by third parties in the country in a case
involving JC Decaux SA and JC Decaux Tanzania
Limited (plaintiff) and a local company, JP Decaux
Tanzania Limited (defendant).
JC Decaux SA and JC Decaux Tanzania Limited are subsidiaries of
the JC Decaux Group, a family-owned business with an outstanding
international reputation, established in France by Jean Claude
Decaux in 1964, operating in outdoor and/or home advertising
business in more than 4,000 cities in over 80 countries worldwide
including Tanzania.
