"False or misleading representations" made or used on
goods or in advertisements are proscribed by Article 21 of
Taiwan's Fair Trade Act if such representations are
"rendered on matters pertinent to the goods and able to affect
trading decisions."
According to a set of explanatory guidelines provided by the
Fair Trade Commission ("FTC"), typical examples of false
or misleading expressions include those that contain "No.
1," "champion," "the maximum," "the
biggest," or other term of superlative degree to describe the
advertised matter in the absence of probative data, and expressions
that assert a specific effect (usually a medical effect) in the
absence of a scientific or experimental support. Given people's
unlimited imagination on words, how Article 21 should be applied in
specific cases has always been a matter of great concern to the
industries.
