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ARTICLE · 09 JULY 2025

Confusingly Similar Trade Marks – Lacoste And Miu Miu

Regular readers of our articles will know that we like to discuss trade mark cases from around the world and that many of the cases we report on are what would be referred to as ‘confusingly similar trade mark cases'. In this article, we discuss two trade mark cases recently heard in Taiwan.

TaiwanIntellectual Property

Regular readers of our articles will know that we like to discuss trade mark cases from around the world and that many of the cases we report on are what would be referred to as'confusingly similar trade mark cases'. In this article, we discuss two trade mark cases recently heard in Taiwan.

Case 1: Lacoste v Full Moon

Full Moon

In Thailand, there is a brewing company called Full Moon Brewworks Co. Ltd ("Full Moon") that has a registration for the trade mark CHA LAN WAN Pale Ale Logo in Taiwan in class 32 for a range of beers and non-alcoholic drinks. A representation of the trade mark appears below:

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* Image credit unknown

Lacoste

On 1 April 2024, Lacoste applied to cancel the registration for CHA LAN WAN Pale Ale on the basis of confusing similarity with its crocodile logo, see below:

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