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ARTICLE · 05 NOVEMBER 2026

Automated Driving Survey

Swiss companies in passenger and freight transport are evaluating automated driving's transformative potential, with 78% viewing it as an opportunity despite significant cyber risks and workforce concerns. The study reveals stark differences in engagement levels between sectors, with passenger transport leading in pilot projects while freight transport lags behind. Business leaders identify substantial cost-saving potential, with 25% expecting to reduce operating costs by over 20%, though implementation rem

SwitzerlandTransport

Exploring the impacts on business models in passenger and freight transport

How do Swiss companies in passenger and freight transport view automated driving? What impact will this development have on industry players? These and other questions were answered by 73 surveyed business leaders from the passenger and freight transport sectors. We have summarised their assessments, along with those of other industry experts: giving you an overview of opinions within the industry regarding automated driving and examining the topic from a business perspective.

Our findings In a nutshell

58% of respondents expect a significant impact on their business models and operating models

Notable differences emerge, however, between passenger and freight transport, as well as within subsectors such as public transport and less-than-truckload (LTL) transport. However, there is consensus on one point: consistent customer centricity remains the key to the success of new business models.

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