CMA's Ruling On Online Choice Architecture: What E-Commerce Businesses Should Learn

Logan & Partners

In 2023, Citizens Advice revealed a staggering figure: consumers spent nearly £2.1 billion on items they didn't want, need, or later regretted over the course of a year.

SwitzerlandAntitrust/Competition Law

Isadora Werneck

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In 2023, Citizens Advice revealed a staggering figure: consumers spent nearly £2.1 billion on items they didn't want, need, or later regretted over the course of a year. This spending was largely driven by manipulative online choice architecture – a design strategy used by websites that push consumers into making quick decisions they might regret.

What is Online Choice Architecture?

Online choice architecture refers to the way choices are presented to consumers, including how options are displayed and organised. One common example is the ranking of search results, which can make it easier for users to find what they're looking for.

However, these techniques can also be used in ways that manipulate or mislead consumers, steering them toward options that may not be in their best interest. This includes tactics such as:

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CMA's Ruling On Online Choice Architecture: What E-Commerce Businesses Should Learn

What is Online Choice Architecture?

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