Within the next couple of years the number of generic
TopLevelDomains (gTLDs) is expected to increase in numbers at a
hitherto unseen rate. The development is further expected to open
for such new domains such as; .toys. family,. home,. adult,. car,.
baby. banking ...
Whereas this certainly opens up for the possibility of finally
being able to register www .valeaamazinglygood.lawyer or www
.mostbeautifulcity.malmö it also brings the risk that a
cybersquatter will register, thus forcing the legitimate trademark
holder into costly processes aiming at transferring the
registration of a new and relevant domain to the trademark owner.
The growing trend that online-users search by way keywords rather
than a full web-address, typically a business name or brand, add to
the increased risk that the person searching for a website is
referred to websites that in no way is connected with the company
name or trademark as search.
