How digitalisation, sustainability and functional improvements
redefine competitiveness and the role of patents in Personal Care.
Highlighted technology-based competitiveness driver: Biotech
beauty
In the Personal Care segment,
digitalisation is transforming personal care
through AI-powered skin diagnostics tools, smart beauty devices,
and AI based personalisation. The rise of at-home tools and
ingredient recommendations is reshaping how consumers engage with
their beauty routines. At the same time,
sustainability concerns is driving consumer demand
for eco-conscious, cruelty-free, and plastic-free beauty solutions.
This is pushing brands to adopt circular economy models, with
initiatives like refillable packaging and natural ingredients
gaining traction.
