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ARTICLE · 09 DECEMBER 2010

Large Companies Have Poor Trademark Protection

More than 8 of 10 Swedish companies consider trademarks and other intellectual property rights to be important or very important for them.

SwedenIntellectual Property
Per Eric Alvsing
Per Eric Alvsing

More than 8 of 10 Swedish companies consider trademarks and other intellectual property rights to be important or very important for them. Almost half have been exposed to infringement in the last five years. However, these companies spend far more money protecting stock-in-trade and machinery than their intellectual property rights.


These are the results of Vinge's second Trademarks Survey. More companies than previously consider that the rights are important and several think that the risk of infringement has increased. Forty-eight per cent consider that the risk has significantly increased. This represents an increase of 8 percentage points since 2008.

The results of this year's survey show however that companies spend far more money on protecting tangible assets such as premises and machinery than they do on intellectual property rights. A conservative estimate of Swedish companies with an annual turnover of at least SEK 50 million and at least 100

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