ICANN will reopen the application window for new generic
Top-Level Domains (gTLDs) and .Brand extensions in April 2026, the
first opportunity since the previous round in 2012. During that
last round, nearly 2,000 applications were submitted, resulting in
over 1,200 new gTLDs becoming available to the public.
This upcoming window gives trade mark owners a rare chance to
strengthen and secure their digital presence. A .Brand domain
allows companies to operate their own exclusive top-level domain
for example, .google and .coca-cola, were both secured by the
respective company in the 2012 round. A .Brand creates a trusted
digital ecosystem, enhances brand visibility, and provides
significantly greater control over online assets. However, .Brand
is less known among Internet user and there can also be challenges
with implementing the use of merely this in the organization.
Moreover, unauthorized domain name registrations for available gTLD
will not stop following a .Brand
