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ARTICLE · 12 NOVEMBER 2024

Elton And Elon - Rocket Man And SpaceX Man

ENS
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An interesting trade mark case played itself out in Europe recently. The case may not have the same "wow factor" as an Elton John performance or recent news reports of Spacex being able to catch rocket launchers.

SwedenIntellectual Property
Carmin Cornelius
Carmin Cornelius
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An interesting trade mark case played itself out in Europe recently. The case may not have the same "wow factor" as an Elton John performance or recent news reports of Spacex being able to catch rocket launchers, but it is significant nonetheless. The case involved two names that are instantly recognisable to many people around the world.

The trade mark application

A company called Universal Brand Group Limited ("Universal Brand") applied to register a trade mark for ELTON in the European Union ("EU") – the application covers a range of goods and services in classes 9, 11 and 30, with a specific focus on coffee beans and coffee machines. The trade mark appears in a slightly stylised form:

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