Circular Business: Unlocking New Value With The Right IP Strategy

At a glance

• Transitioning to a circular economy business model offers significant opportunities, but positioning in emerging circular ecosystems creates friction surfaces, as players target the same spaces and value pools.
• Linear value chain-focused IP strategies are typically geared toward prevention and therefore inadequate to support circular business plays. Instead, companies must adopt IP strategies promoting collaboration and ecosystem formation, while safeguarding own revenue and profits.
• This article explores the shift from prevention to enablement in circular business IP strategies, using industry examples from plastics and chemical recycling, including:
  • BASF: IP to help build circular ecosystems