Relationships, Not Fees, Are Key - BBVA

BBVA´s Luisa Forcada says the bank judges external lawyers on their understanding of their client´s specific needs rather than on ´baseline costs´

In its efforts to develop a reputation as the "sports bank", BBVA has acquired a star-studded list of partners. These include the top flight Spanish football league – known as Liga BBVA – and the NBA basketball league in the US, as well as football teams such as River Plate FC and Boca Juniors of Argentina, Mexico´s Club de Fútbol Monterrey and the Venezuelan national side.

Throw in NBA teams the San Antonio Spurs, Miami Heat and the Dallas Mavericks, celebrity football stars such as Iker Casillas and Andrés Iniesta, NBA players Kevin Durant and James Harden and tennis player Garbiñe Muguruza, and you realise that BBVA has gone a long way towards achieving its goal.