Taking part in beauty parades can terrify some lawyers,
so what do you need to do to make sure you impress?
Picture the scene. You´re travelling in a taxi to a
meeting in which you will sell your firm´s services to the
client you´ve always wanted. Get this pitch right and your
reputation as a rainmaker will hit new heights – you can look
forward to a hearty slap on the back from your firm´s
managing partner, and perhaps more importantly, a healthy bonus at
the end of this financial year. So, in a beauty parade, what must
you do to convince your dream client that your firm is the best one
to cater for their legal needs?
The results of a new Iberian Lawyer survey provide an insight
into what goes through the minds of in-house counsel when they are
selecting their external legal advisers. More than 100 general
counsel at leading companies in Spain and Portugal took part in the
research, which revealed that simply having good technical skills
is not enough for a lawyer
