Law Firm Marketing And Comms Spend Grows But Retaining Staff Is Difficult

A survey of law firm marketing, communications and business development professionals shows that while budgets have grown by up to 50%, high staff turnover is a problem

A total of 40 per cent of law firms in Spain and Portugal have increased their budgets for marketing, communications and business development in the last year, but all firms are suffering from a high turnover of staff in these areas, according to new research conducted by Iberian Lawyer.

A survey of marketing, communications and business development professionals at leading law firms in Spain and Portugal found that four out of 10 respondents said they had a bigger budget than 12 months ago, with nine per cent of survey participants saying their spend had increased by as much as 41 to 50 per cent.