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ARTICLE · 23 AUGUST 2021

CNMC Identifies Competition Problems On The Online Advertising Sector

Bird & Bird
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The Spanish Competition Authority ("CNMC") has recently published a study about the online advertising sector in which it analyses the market competition conditions, with a stress on ‘big tech' practices.

SpainAntitrust/Competition Law
Candela Sotés
Candela Sotés
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The Spanish Competition Authority (“CNMC”) has recently published a study about the online advertising sector in which it analyses the market competition conditions, with a stress on ‘big tech' practices. 

The study mentions, among other things, some key factors to tackle the set of competition problems identified, the role of transnational cooperation and the urgent need for more resources for competition authorities and regulators. 

1. Overview of the online advertising sector

The CNMC claims that advertising has become the main source of funding of content consumed on the internet, and that some of the largest ‘big tech' companies have grown especially financed by advertising revenues.

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