The Metaverse
At its most simplistic level, the metaverse is the convergence
of physical, digital and augmented reality.
It's all happened so fast.
Facebook becomes Meta
First, there was all that buzz about Facebook changing its name
to Meta. Facebook applied to register the trade mark Meta in the
USA, but problems surfaced early on – it transpired that an
Arizona-based retailer, Meta PCs, had got in first and put a
USD20-million price tag on its US application. Whatever might
happen next!
What's particularly interesting about the change of name is
that the rationale was seemingly a desire or perceived need, to
prepare for the metaverse.
Nike is also preparing for the metaverse
