Roll Credits On 'Free' AI: Why Every Prompt Has A Power Bill.

Two years ago, I hit the "try ChatGPT" button and felt the adrenaline rush of instant copy.
Today Beach Weather produces more words with silicon than with keyboards. Incredible? Absolutely. Innocent? Hardly.

Here's the plot twist nobody likes to watch:

• A single GPT-4 query is whispered across racks of GPUs sipping more electricity than an office kettle and evaporating cups of clean water to keep themselves cool.

• Video-first marketers now pump out synthetic clips as if rendering costs nothing. (It does - the grid just sends the invoice to the planet.)

• Law firm blogs are sprouting faster than legal disclaimers; some are brilliant, others read like robo-confetti because nobody bothered to fact-check the bot or make it sound like the firm's 'voice'.