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ARTICLE · 10 MARCH 2024

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Regulating The AI Value Chain

Regulating artificial intelligence is very different to regulating tangible products such as a motor vehicle or consumer goods.

South AfricaTechnology

Regulating artificial intelligence is very different to regulating tangible products such as a motor vehicle or consumer goods. This is simply due to the nature of the technology. The various attempts to define AI are an indication of the complexity of regulating the technology. The definition in the EU AI Act is such an example: "a machine-based system designed to operate with varying levels of autonomy and that can, for explicit or implicit objectives, generate outputs such as predictions, recommendations or decisions, which influence physical or virtual environments".

AI is also part of a family of technologies such as augmented reality and the Internet of Things. Considering the possible application of AI systems, it is evident that it could be used as stand-alone software, embedded into a physical product or be included as a component of a larger system. It is therefore not possible to only focus on the final product as in the case of regulating the use of a

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