We all have one.
A comfort blanky.
In business, it often takes the form of a go-to tool, a
well-worn process, or a strategic approach we've relied on for
years. We convince ourselves that if we just know what's
coming—what trends, what tools, what
technologies—we'll be ready.
But that assumption is precisely the problem.
Beyond the AI Obsession
In 'Expansive', John Sanei and Erik Kruger
describe how organisations become trapped in the search for
"what"—as in, *what's trending*, *what's
next*, *what AI tools to use*—while avoiding the harder
conversation about *how*.
As they put it:
"Your obsession with what... is really a
panic about how."
And here's the kicker from Kruger himself:
