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ARTICLE · 28 MARCH 2023

AI In The Spotlight

Biometrics is a measurement and statistical analysis of people's unique physical and behavioural characteristics. Fingerprints and facial recognition have become mainstream...

South AfricaTechnology

AI in the spotlight

intelligENS – it's just a feeling, or is it?

Biometrics is a measurement and statistical analysis of people's unique physical and behavioural characteristics. Fingerprints and facial recognition have become mainstream biometric authentication for devices, such as mobile phones. Sentiment analysis uses biometrics alongside other AI tools (natural language processing, text analysis, computational linguistics) to understand the emotions of an individual.

General business use

Businesses are using sentiment analysis in many different ways, including:

  • biometrics and facial expression recognition has been incorporated into workplace surveillance and monitoring software;

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