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ARTICLE · 18 JUNE 2025

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AI Impersonation: The Rise Of Deception By Design

As artificial intelligence ("AI") continues to advance, the line between reality and simulation is becoming increasingly blurred.

South AfricaTechnology

As artificial intelligence ("AI") continues to advance, the line between reality and simulation is becoming increasingly blurred. The rise of AI-driven impersonation technology is one of the most troubling developments, as it is designed not just to assist or automate, but to mimic human beings convincingly. This ranges from chatbots imitating people to deepfake videos and cloned voices, with AI now capable of crafting convincing imitations that can deceive even the most discerning among us.

As nations grapple with the implications and victims begin to speak out, a pressing question emerges: how do we regulate something that can so imitate reality?

AI impersonation refers to the use of AI to mimic the identities of humans, typically without their consent. It includes:

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