In professional services—particularly law and
knowledge-based industries—the expectation of perfection is
ever-present. Yet when it comes to executing a personal or business
development strategy, that same perfectionism can become a silent
saboteur.
In Chapter 29 of Expansive, co-authored by John Sanei and Erik
Kruger, the authors explore this tension with sharp clarity. Their
message is simple but transformative: choose progress over
perfection.
As someone who coaches professionals on strategic execution, I
found their insights both validating and motivating. Here's a
breakdown of the chapter's key messages—paired with my
own reflections and experiences from the frontlines of business
development accountability.
