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ARTICLE · 07 AUGUST 2012

Boutique vs Full Service

John Grisham’s novel "The Litigators" begins with the words "The law firm of Finley & Figg referred to itself as a "boutique firm".

South AfricaStrategy

A review of the development of IP firms in Africa

John Grisham's novel "The Litigators" begins with the words "The law firm of Finley & Figg referred to itself as a "boutique firm".  This misnomer was inserted as often as possible into routine conversations, and it even appeared in print in some of the various schemes hatched by the partners to solicit business.  When used properly, it implied that Finley & Figg were something above your average 2-bit operation.  Boutique, as in small, gifted and expert in one specialised area." This is a slightly uncharitable way of describing a boutique firm, particularly when one considers that this is often the model chosen for the delivery of legal services in areas such as intellectual property.

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