While you channel hop between the FIFA World Cup and the tennis
you may have noticed that Roger Federer is no longer resplendent in
Nike apparel at Wimbledon this year and is now sponsored by the
Japanese brand Uniqlo (he still wears Nike shoes though).
We were very interested to read the article on the Mail &
Guardian yesterday titled
Is Roger Federer in danger of losing his iconic logo?
The tl;dr (too long; didn’t read) summary for you:
it’s not clear exactly what will happen with the RF trade
mark in future.
Luke
Feltham from the
Mail & Guardian writes:
“Roger Federer's initials have helped define an
era of tennis. The two letters, sleekly melded together, have been
sewn onto the hats and shirts of thousands of adoring fans. The
marketability of the logo is only outpaced by the world's
largest football clubs. For his fans, the badge is emblematic of
sporting excellence.”
