At its iPhone 11 Pro unveiling, Apple showed off the
new slow-motion selfies feature to the iPhone 11 models – or
as Apple jokingly referred to them as "Slofies". Although
the made-up word "Slofies" did not sound like a serious
word, Apple has filed a trade mark application for
"Slofie" in the United States in relation to, amongst
others, "downloadable computer software for use in capturing
and recording video".
Outside its marketing campaign for its new
iPhones, Apple does not refer to the clips as Slofies –
interestingly, the feature is simply referred to as
"slo-mo" in Apple's camera app on the iPhone 11. This
move to trade mark the term appears to be more calculated in
preventing other app developers and phone manufacturers from riding
off its made-up word.
