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ARTICLE · 12 JUNE 2024

Reputation – It's Something That's Acquired Progressively And Lost Gradually

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We often discuss EU trade mark judgments in our articles for the simple reason that South African trade mark law is quite similar to EU law and there are far more judgments in the EU.

South AfricaIntellectual Property
Ilse Du Plessis
Ilse Du Plessis
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We often discuss EU trade mark judgments in our articles for the simple reason that South African trade mark law is quite similar to EU law and there are far more judgments in the EU. In this article, we look at two recent EU trade mark decisions, both of which involve trade marks with a reputation.

LOUIS VUITTON

An Italian individual applied to register as an EU trade mark a device (below image refers) covering goods in classes 25 and 26, which refers to clothing.

1475674a.jpg

*Image Credit

The company Louis Vuitton filed an opposition to the application – the opposition was based on an EU registration that Louis Vuitton has for its 'Monogram' trade mark, featured below.

1475674b.jpg

*Image Credit

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