ARTICLE · 12 AUGUST 2024

Monetising White Label Branding

Barnard Inc.

Explore more from Barnard Inc.

White Label Manufacturing presents a powerful partnership where manufacturers and brand owners play to their strengths.

South AfricaIntellectual Property

Aletia Oberholster

Viteshen Naidoo

Author LinkedIn connections

White Label Manufacturing presents a powerful partnership where manufacturers and brand owners play to their strengths. Manufacturers handle everything from raw material sourcing to packaging, while brand owners focus on branding, marketing, and sales.

However, this relationship often requires significant capital investments from manufacturers to meet market standards, typically on a cost-plus markup basis. Brand owners, on the other hand, invest heavily in building market reputation. Despite mutual benefits, the relationship can become imbalanced, with manufacturers needing to accommodate brand owners due to their market influence.

White label manufacturers (WLMs) can enhance their market presence and monetise their efforts through the following strategies:

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

Related Articles

Who Really Owns The Ip In Your Stacker? Oem Rights In Mining Equipment Under South African Law

South AfricaIntellectual Property

The Divine Ponytail (No, Not That One): Haaland, Norwegian Air And The Value Of An Athlete's Identity.

South AfricaIntellectual Property

Apple vs Taction | Small Component S, Substantial Patent Risks

South AfricaIntellectual Property

Using ‘Delay Of Acceptance’ Strategically In South Africa

South AfricaIntellectual Property

Here Today, Valuable Tomorrow: Why Phased-Out Brands Still Deserve Trade Mark Protection

South AfricaIntellectual Property

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Intellectual Property

Related Comparative Guides

Comparative Guide

Franchise & Licensing

Comparative Guide

Trademark Disputes

Comparative Guide

Intellectual Property

Comparative Guide

Patent Litigation

See more popular content from

Intellectual Property

Constitutional Court Delivers Landmark But Incomplete Copyright Ruling. Parliament Must Now Seize The Opportunity To Modernise South Africa’s Copyright Law For The AI Era

South Africa's Constitutional Court has delivered a landmark ruling on the Copyright Amendment Bill, upholding the controversial shift to 'fair use' while striking down broad educational exceptions for textbook copying. The judgment leaves critical questions unresolved about contract terms, ministerial powers, and the Bill's complete silence on generative AI—creating both constraints and opportunities as Parliament must now revisit legislation conceived over a decade ago.

South AfricaIntellectual Property

Shein's RICO Lawsuit And The Role Of Responsible AI In Preventing Future Legal Controversies

In July 2023, three independent designers filed a lawsuit in California against Shein, the popular online fashion retailer. They allege that Shein sold exact copies of their work which infringes their copyright...

South AfricaIntellectual Property

When Brands Get Patriotic

The South African flag represents more than national identity—it's a protected symbol with strict legal requirements for commercial use. Businesses seeking to incorporate the flag into their branding or products must navigate complex regulations under the Heraldry Act and Merchandise Marks Act, requiring ministerial consent before use in trade marks, packaging, or advertising.

South AfricaIntellectual Property

The Growing Push For AI Transparency: What South African Businesses Should Know

As artificial intelligence transforms content creation across industries, businesses face mounting questions about transparency, consumer trust, and legal compliance. With the EU mandating disclosure of AI-generated content and South Africa developing its own AI policy framework, companies must navigate emerging risks around intellectual property infringement, misleading representations, and brand protection in an increasingly synthetic media landscape.

South AfricaIntellectual Property

From Template To Trade Mark: Is Your Logo Legally Yours?

In today's digital-first world, graphic design platforms like Canva and Adobe Express have become indispensable tools for entrepreneurs.

South AfricaIntellectual Property

Recent Increase In Trade Mark Filings In South Africa

According to the World Intellectual Property Organisation (WIPO), South Africa is currently grouped under middle-income countries, amongst other African countries such as Egypt and Algeria.

South AfricaIntellectual Property

Turning Locally Developed IP Into Battery-sector Opportunities

South Africa is positioning itself as a key player in the global electric mobility and battery value chains through strategic support for locally developed technologies and intellectual property. Can government-backed research partnerships and mineral resources be successfully converted into competitive industrial applications? The collaboration between academic institutions and industry demonstrates a model for technology commercialisation in the energy-storage sector.

South AfricaIntellectual Property

Issue 053 | IP and Competition Law Compete

The Gauteng High Court recently heard a case that’ll have serious implications for the vehicle and insurance industries.

South AfricaIntellectual Property

Moore Attorneys

Why South African Businesses Should Apply For A Section 11D Tax Incentive Today.

Section 11D of the South African Income Tax Act (the "Act"), makes provision for a tax incentive scheme, commonly referred to as the Research and Development (R&D) tax incentive.

South AfricaIntellectual Property

Laced-Up Logic: Supreme Court Ruling Draws A Clear Line Between Trade Mark Infringement And Counterfeiting

When can genuine, brand name goods still be labelled "counterfeit"? The Supreme Court of Appeal (SCA) has just answered that question in Yossi Barel v Popular Trading CC (handed down 23 June 2025) – and its guidance will matter to every South African company that imports, distributes or enforces branded products...

South AfricaIntellectual Property