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ARTICLE · 10 DECEMBER 2025

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GoDaddy vs Express Mobile: A Pricey Website Builder Battle

While most people know GoDaddy as the go-to platform for buying domain names or creating a quick website, behind the scenes there's a major Intellectual Property fight playing out and it is a big one.

South AfricaIntellectual Property

While most people know GoDaddy as the go-to platform for buying domain names or creating a quick website, behind the scenes there's a major Intellectual Property fight playing out and it is a big one.

Some background

Express Mobile is a US company founded by former IBM engineer Steven Rempell. Years ago, he developed technology that helps users build websites and mobile applications more easily - and patented it. Patents give businesses the exclusive right to their inventive ideas, preventing competitors from copying technology that took years (and millions) to create.

Why patent protection matters

Companies often invest heavily in R&D to stay competitive. When those ideas are protected with patents, they become valuable commercial assets. A registered patent can be licensed for royalties, enforced against infringement, or used to secure investor confidence. If someone else starts using the same invention without permission? That's where things

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