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ARTICLE · 10 MARCH 2017

Extending A Trade Mark's Protection Online

ENS
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In addition to registering their trade marks with the Companies and Intellectual Property Commission ("CIPC"), brand owners should ensure that their trade marks are protected online.

South AfricaIntellectual Property
Chavern Ismail
Chavern Ismail
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In addition to registering their trade marks with the Companies and Intellectual Property Commission ("CIPC"), brand owners should ensure that their trade marks are protected online. One way of doing this is by registering a domain name.

What is a domain name?

A domain name allows a party to establish its identity on the internet. It assists internet users to easily identify brand owners on the internet and to access their sites on the web. Domain names are arranged in a particular form, which includes top-level domains ("TLDs") and generic-top level domains ("gTLDs"), for example,.com, .org, .gov, .int, and country code top-level domains ("ccTLDS"), namely .za, .us, .uk).

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