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ARTICLE · 09 FEBRUARY 2021

Elon Sends A Signal: Trade Marks Matter

It's not easy keeping track of Elon Musk – the one week he's the richest man on the planet, the next week he's a mere second.

South AfricaIntellectual Property

It's not easy keeping track of Elon Musk – the one week he's the richest man on the planet, the next week he's a mere second, it really would be nice if he could keep his eye on the ball a bit, we South Africans don't get many opportunities to claim a number one!

We've long known that Elon is very good at making money. But what we didn't know was that he can also make others very rich too... all he needs to do is drop the odd word. A few weeks back, Elon tweeted the words "Use Signal" and this had a most remarkable impact – within the space of two days, the shares of a small US health care technology company called Signal Advance soared from 60 US cents to USD7.19, and the company's market cap rose from USD55-million to USD660-million.  

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