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ARTICLE · 13 DECEMBER 2018

Crowd-Sourcing And Intellectual Property Considerations

By exploring the possibilities of ideas crowdsourcing, businesses open themselves up to a wide range of fresh talent and concepts in their efforts to stimulate innovation.

South AfricaIntellectual Property

Developments in technology and social media platforms have changed the way that businesses engage with their consumer markets. Customer bases are now more accessible to business owners and as such there has been an increase in the interaction between businesses and their customers, in the research and development of new products as well as in the after-service care and retention of customers. An example of such an interaction is the sourcing of ideas from an external customer base. Though an effective way of getting instant and substantive feedback, there are intellectual property law implications to crowd-sourcing of ideas that business owners must consider for their own protection.

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