Combatting Counterfeit Goods In The E-commerce World

In recent years, we have witnessed explosive growth of online marketplaces and the increasing prevalence of e-commerce businesses. As businesses adapt—albeit slowly—to the modern consumer who prefers purchasing products from the comfort of their couch, there is a parallel rise in the sophistication of scams and fraud aimed at exploiting this shift.

Platforms like Facebook Marketplace, Gumtree, and more recently, social media runners operating on TikTok and WhatsApp, have reshaped how people buy and sell goods. Instant communication, ease of use and the ability to reach a wider audience with minimal effort, are just a few of the advantages these platforms have for sellers and consumers over physical retail stores.