The 'Africa's Best Brands' article that was
published in the African Business magazine recently is interesting
from both a brand and a trade mark protection perspective.
The article contains some useful insights. It tells us that
economic growth in Africa is expected to be 5% in 2015. It mentions
some of the factors that make Africa an increasingly attractive
market for companies from around the globe: a population that's
becoming increasingly urbanised; the rapid growth of cities; rising
incomes; a rapidly-expanding middle class; an aspirational
population that demands more as it becomes wealthier. Consumer
spending, we're told, is expected to reach US$1 trillion by
2020.
The article analyses two different brand surveys that were done
recently, the first being the Most Valuable Brands, and the second
being the Most Admired Brands in Africa. Various interesting things
emerge:
