"Beauty For All"

The Slovak Advertising Standards Council (SRPR) assessed the complaint against the advertisement of a big cosmetic chain Douglas, in which a woman kissed her girlfriend in the street after she had received from her a perfume as a Christmas present.

The complainant considered the advertising spot inappropriate and unethical, capable to harm the healthy development of children and the values of society. He pointed out that Slovakia still belongs among countries that protect the traditional family, does not support the LGBTI community, and has not yet recognized any LGBTI-supporting law.

The mentioned advertisement consists of various advertising spots with three different types of relationships. The first spot shows the grandmother with her granddaughter, the second one shows the multicultural couple in anticipation of a child and the third spot shows two females who gently kissed each other in the street. According to the advertiser, all advertising spots