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ARTICLE · 06 DECEMBER 2019

Playing Fair: Avoiding Deceptive Pricing Practices

In an age of intense market competition, businesses have resorted to various novel marketing and pricing practices to capture the attention of consumers.

SingaporeAntitrust/Competition Law

Executive Summary

In an age of intense market competition, businesses have resorted to various novel marketing and pricing practices to capture the attention of consumers. Many of these practices may potentially run afoul of the law and businesses are now put on notice that such practices are now being scrutinised and may be subject to enforcement action.

CCCS: The New Consumer Sheriff in Town

On 1 April 2018, the Competition and Consumer Commission of Singapore (CCCS) assumed the role of the administrator and enforcer of the Consumer Protection (Fair Trading) Act (Cap. 52A)(CPFTA) from SPRING Singapore. This additional role runs concurrent with its role as the competition watchdog pursuant to the Competition Act (Cap. 50B)(CA). Within days of assuming its new role, the CCCS announced that it was conducting market studies on the online travel booking sector in Singapore.

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