Serbia Adopts Ethics Guidelines For Artificial Intelligence

On 23 March 2023, the Serbian government adopted Ethics Guidelines for the Development, Implementation and Use of Reliable and Responsible AI ("Guidelines"), which may be seen as yet another step in the process of harmonising Serbia's legislative framework with the European Union, following the Proposal for an AI Regulation announced by the EU Commission two years ago.

The Guidelines largely rely on UNESCO's Recommendation on the Ethics of AI adopted in 2021, which Serbian representatives also helped create. Since the EU is awaiting its regulatory framework on AI, Serbia took the first step down this road as well.

Purpose

In adopting the Guidelines the main goal is to prevent AI systems from endangering or marginalising people and their actions, and to ensure that the freedom of action, opinion and decision-making is not violated so as to render the rights and assets that preserve those values meaningless, diminished or forgotten. As stated in the Guidelines,