How Can Corporate Reputation Be Protected?

Corporate reputation is an organisation's most valuable intangible resource and may be defined as the public perception of the company and how it operates. It has its monetary expression and influences financial and social capital as well as market share. It can be positive and negative. Reputation is an essential aspect of any business. In today's digital age, a company's reputation can be easily tarnished through websites, social media, online reviews and news articles.

Reputational damage can occur in many ways:

• due to unethical business practices;
• violation of duties and conflict of interest of the current or former employees and directors;
• poor customer service;
• data breaches;