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Here’s a dirty little secret: Your marketing design firm thinks you’re duller than dirt. And, chances are, you don’t like them much either.  Remember when we were all in school? Remember the "artsy" crowd? Now consider the "business geeks". The people who went on to law school became accountants or, perish the thought, went into insurance. Yep . . . that’s you. You were among those who found business topics . . . interesting . . . fascinating even.