In the brand-conscious Filipino market, trademarks are the anchors which allow producers to hook consumers to the wares that are being peddled and, hopefully, to gain their loyalty. So when less astute entrepreneurs try to piggy-back on the goodwill created by more entrenched brands, affected producers need to rely on legal standards to determine if trademark infringement is being committed. Whether the Filipino consumer would likely be deceived or confused in choosing the right product is now a