For decades, email marketing has been an important tool that businesses use to reach customers.

Protecting the environment and practicing social responsibility not only benefit the planet, but also provide a compelling value proposition. The Federal Trade Commission (FTC)...

Advertisers increasingly view social media as an opportunity to have influencers speak positively about their products and services.

Data breaches, cookie banners, chatbots, pixel tracking, and biometrics are just some of the trends in privacy law that are keeping litigators busy.

Title III of the Americans with Disabilities Act (ADA) prohibits disability discrimination in public accommodations. But whether it applies to websites differs by location.

Peggy Strand, Amy J. McMaster, Kathryn Kusske Floyd, Jay C. Johnson, Margaret K. Fawal and Laura E. Boorman published "The Significance Of The Nexus For Wetlands Jurisdiction" in Law360 on April 1, 2015.

Telephone and text marketing is ubiquitous these days. But those tools also pose private litigation risks and regulatory hurdles that marketers should be aware of at the outset of any campaign.

State privacy laws continue to evolve rapidly, challenging businesses to keep pace. By the end of 2024, businesses will need to comply with up to nine comprehensive state privacy laws...

Looking to avoid being caught in the crosshairs of increased scrutiny by the U.S. Department of Justice (DOJ), Consumer Financial Protection Bureau (CFPB), Federal Trade Commission (FTC), federal banking regulators, and state Attorneys General?

On December 7, 2011, the United States Small Business Administration Office of Hearings and Appeals (the "OHA") overturned an Area Office size determination concluding that GPA Technologies, Inc. ("GPA") was other than small, and, in doing so, revisited the legal landscape regarding a familial presumption of affiliation between two business concerns, and what is required to establish a clear line of fracture between them.

The emergence of online, social media, and mobile advertising has made the outsourcing of marketing efforts important to many businesses.

It's here! The 11th edition of Venable's popular Advertising Law Tool Kit is now available for download. This annual resource compiles a broad spectrum of marketing-related topics...

Episode 11 of the Ad Law Tool Kit Show, "State Attorney General Investigations," is now available. Listen here, or search for it in your favorite podcast player.

When marketing to children under 13, there are heightened requirements that go beyond standard truth in advertising practices.

Negative option marketing can include pre-notification negative option plans, continuity programs, automatic renewals, and free-to-pay conversions.

For retailers a key, back-end function you can't do without is a solid merchant processing relationship to acceptance of payments. Robust merchant processing includes credit...

In 2023, the Federal Trade Commission (FTC) identified two junk fees-related practices it wanted to regulate—omitting mandatory charges and fees from advertised prices...

In the realm of lead generation and performance-based customer acquisition, pursuing profits carries significant legal risks.

Many customers like to "buy American" and are willing to pay more to do so. However, if you want to call out your product's homegrown attributes, you should know that the Federal Trade Commission (FTC).

The first rule of advertising compliance is that advertising must be truthful and not misleading to consumers.