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In the context of a changing geopolitical landscape, many foreign companies have reduced or suspended their operations in the Russian market, creating a critical legal challenge: how can trademark rights be maintained when business presence is limited or absent? This article examines the legal risks of passive trademark management and explores proactive re-filing strategies as a practical tool for preserving brand protection during periods of market uncertainty and reduced commercial activity.

Recent geopolitical shifts have created opportunities for bad faith actors to exploit non-use cancellation procedures against famous international brands in Russia.