Local legislation considers as "alcoholic" beverages with alcoholic content exceeding 1,2º and as "super-alcoholics" those with more than 21 per cent of alcohol in volume.

The definitions of 'creativity' and 'originality' have always given raise to intense debate in the context of IP rights' protection.

When I came around 'game advertising' for the first time my attitude as a lawyer, not necessarily familiar with what I – snobbishly – considered as basically being “kid's or nerds' stuff”, was obviously extremely skeptic.

Up till now the Europe Union did not issue a set of harmonizing principles and rules meant to specifically govern 'environmental/green marketing'.

Reports and statistics inform us periodically about the booming impact of social forums, -platforms or –networks on Netizens all over the World.

Implementing both, EU Directive 2002/58/EC of July 12th, 2002 (Directive on privacy and electronic communications) as well as Directive 2000/31/EC of June 8th, 2000 (Directive on electronic commerce) the Italian legislator decided that unsolicited commercial communication had always to adopt a strictly "opt-in" approach.

1. The stir caused by the so-called 'Google Case' had not entirely faded, when the issue of 'provider liability' shifted again in the focus of Courts on both sides of the Atlantic, in the US as well as in a number of European countries.

The Privacy Regulations in force within the European Union are currently contained in two Directives: (a) the original Data Protection Directive (No. 95/46/EC of 24 October 1995 "on the protection of individuals with regard to the processing of personal data and on the free movement of such data"), (b) the ePrivacy Directive, adopted a few years later (No. 2002/58/EC of 12 July 2002 ) with the specific intent to regulate "the processing of personal data and the protection of privacy in the elec

In order to promote their products and services effectively marketers need extensive information about the subjects they're dealing with or they'd like to target for future business.

Recently the Court of Justice of the European Union has delivered a number of decisions, which result of significant relevance to the advertising industry.

A proper assessment of the problem needs to take into due consideration some truly significant and fundamental principles of the Italian legal system

Over the last years the Court of Justice of the European Union frequently had to provide guidance on various legal aspects impacting on advertising.

In the 90ies the marketing industry in Europe was hit by revolutionary events: the impact of the information society with its striking new technologies offered ways of approaching consumers nobody would have even dreamed of just a few years earlier.

In recent years Internet Provider’s liability has more and more shifted to the centre of an intense debate involving exponents of conflicting interests.: Pressure Groups are active lobbying for industry’s or businesses’ (economic) interests or advocating in favour of widely recognized principles (freedom of speech, no barriers to information, pluralism, cultural exchange, etc.).

The exciting potential of R(eal) T(ime) M(arketing) and other new tools that use computer algorithms: just don’t forget about some legal implications.