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Mikayla Nogueira is a 24-year-old beauty influencer with over 14 million followers on TikTok. At last count, that's more than the number of followers we have at Ad Law Access...

Join us as we delve into the unexpected world of sponsorship agreements through the lens of competitive eating.

Last week, Attorney General Austin Knudsen of Montana announced a 16-state Republican investigation into four ​"big tech" companies regarding purportedly deceptive...

What happens when one of the world's biggest YouTubers markets directly to kids? Last week, the Children's Advertising Review Unit (CARU) announced a decision involving MrBeast and his brand Feastables, raising concerns...

Function claimed that it had "over 110,000 5-star product reviews" for its hair care products, the majority of which come from its "shampoo and conditioner" category.

When a company makes a #1 (or similar) claim, it's important to have current and accurate support.

Revolve, a fashion e-commerce brand, recently faced scrutiny from the National Advertising Division (NAD) over influencer disclosures in its gifting program.

Last week, NAD announced a decision involving a challenge that a competitor brought against Wonderbelly involving (among other things) an influencer campaign.

If you want to advertise that your product performs better than a competitor's product, you're likely going to have to run tests to substantiate that claim.

Tempur-Pedic ran ads on social media asking viewers whether they want a mattress ​"that inflates and deflates like a balloon.

If a third-party writes a good review of your product – or, even better, rates it as one of the best – can you link to that review? A new NAD decisions suggests that the answer may...

Caraway Home sells nonstick cookware that is made with a non-toxic ceramic coating and without ​"forever chemicals" (i.e., per- and polyfluoroalkyl substances (PFAS)).

NAD recently issued a decision in a challenge that Zillow brought against Apartments.com involving a humorous campaign that featured Jeff Goldblum.

This week, NAD released Influencer Trust Index: Consumer Insights 2025. The report starts by noting that last year, 82.7% of marketers in the US leveraged influencers in creative campaigns...

In recent years, more companies have been willing to take public positions on social issues and to promote certain causes.

If a review site ranks your product as the top in a category, can you advertise that you're "number 1" in that category? The answer may not be as simple as it seems...

Last week, NAD announced a decision involving a series of AT&T Fiber ads that holds important lessons for companies that make comparative performance claims.

Earlier this year, Coca-Cola reformulated its Powerade beverage to include more electrolytes. In some ads, it boasted that the beverage now contained ​"50% more electrolytes vs. Gatorade Thirst Quencher."