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Après plusieurs éditions portées par l'enthousiasme du boom de l'électrique, des voitures volantes, et de l'IA, la tendance du CES 2025 de Las Vegas (Etats-Unis) était à plus de pragmatisme.

AI is fundamentally disrupting the SaaS industry's traditional pricing models, forcing companies to navigate unprecedented challenges around value definition, cost structures, and customer expectations. As AI-native competitors emerge and established players integrate AI capabilities, software vendors must rethink their entire approach to monetization while managing deflationary pressures and evolving customer economics.