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The challenge lies in navigating the space between brand extension (growing a brand’s reach into new areas) and brand overstretch, which can alienate both new and existing loyal consumers.

A recent European Union court decision considers the issue of implied consent to commercialise a plant variety, and whether the evidence meets the threshold of "serious doubts" of the validity of the EU plant variety right.

The Supreme Court has today (26th August 2020) issued decisions unanimously dismissing two parallel appeals from English Court of Appeal decisions.

The metaverse can be described as a network of virtual reality worlds where users can interact online through real world-like activities such as to work, learn, shop...

Following a series of recent judgments by the European Court of Justice on the issue of the use of trade marks in keywords, Google has announced a relaxation of its policy on the purchasing of trade marks in its own Adwords keyword advertising system bringing its European practice much more into line with that which it applies in the United States.

The current coronavirus pandemic provides a unique opportunity for the life sciences sector to invent, and to do so on an international scale.

On 14th May the Enlarged Board of Appeal issued its opinion on the questions referred in case G3/19, otherwise known as the ‘Pepper' case. HGF have been following the case with interest, and attended the original...

On 14th May the Enlarged Board of Appeal issued its opinion on the questions referred in case G3/19, otherwise known as the ‘Pepper' case.

It is safe to say that the average consumer will make no distinction between retail services offered by single-brand stores and retail services offered by multi-brand stores (department stores).

The UKIPO's 2025 consultation on Standard Essential Patents (SEPs), announced on 15 July 2025, signals a potential policy shift in how the UK approaches SEP...

It is well accepted that the development of new medical devices is very resource-intensive. It is, therefore, no surprise that companies apply for patent protection for new medical devices with the aim...

Advocate General Giovanni Pitruzzelli provided an Opinion on 12th May 2022 in a case being heard by the Court of Justice of the European Union (CJEU), originating from the Finnish national courts.

In a notable early move as Under Secretary of Commerce and USPTO Director, John Squires has vacated a Patent Trial and Appeal Board (PTAB) decision that had introduced a new § 101 rejection against a DeepMind patent application on machine-learning methods (Ex parte Desjardins, Appeal 2024-000567, App. 16/319,040).

The Advocate General provided an Opinion on 2nd June 2022 on two joined cases going before the Court of Justice of the European Union (CJEU), originating from the Belgium and Luxembourg national courts,...

In the fast-evolving MedTech sector with the ever increasing prevalence of digital health solutions, artificial intelligence (AI) plays an increasingly common role in innovation...

When we think of 3D technologies, we often think of 3D printing, which, as discussed later, has seen rapid advances in recent years.

8 years of data exclusivity, followed by 2 years of market exclusivity.